Robert Cialdini Community Call

Chris Begg was kind enough to invite us to learn from the master influencer – Robert Cialdini. Cialdini wrote Influence and Presuasion – with an updated version of Influence to be released in the Spring of 2021.

It was a really valuable call, shedding light on some of his 6 key principles (RCLASS) as well as a new addition – unity – that he said will be discussed in the new edition. I’ve included some of my notes below the video, but please share anything else you found valuable and interesting!