The Iceberg Metaphor

Analogy

Imagine you’re standing before a massive iceberg floating in the ocean. What you see above the waterline is just a fraction of its true size. Similarly, when it comes to communication and persuasion, what we say or present on the surface is often just the tip of the iceberg. The real power lies beneath, hidden in the depths of our thoughts, emotions, and intentions. This concept is beautifully captured by the Iceberg Method.